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Metaverse & Virtual Experiences

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AR/VR, METAVERSE & EMERGING TECHNOLOGIES

AR/VR Development &
Interactive 3D Experiences

IQC Solutions® helps businesses turn products, spaces and ideas into interactive digital experiences. From augmented reality product views and virtual tours to browser-based 3D experiences and VR training concepts, we plan the experience around your audience, devices and business objective.
We start with the use case, then define the right format, interactions, assets and integration requirements before development begins.
Illustrative concept: Choose item → place in view → adjust size and position → inspect
Discuss an AR/VR Project
Explore Capabilities
AR/VR overview

Immersive technology
with a clear purpose

Different projects call for different levels of immersion. Some users need to place a product in their room; others need to explore a property, understand a complex object, practise a task or interact with a branded 3D environment. If you are not sure whether AR, VR or web-based 3D is right, tell us what users should be able to do.
01

AR Development

Real-World Overlay (AR) — place digital content into a view of the real world.
Real-World Overlay (AR) — place digital content into a view of the real world.
02

VR Development

Immersive Environments (VR) — create immersive environments for compatible devices.
Immersive Environments (VR) — create immersive environments for compatible devices.
03

3D Web Experiences

Browser-Based 3D — let visitors inspect and interact with 3D content in a browser.
Browser-Based 3D — let visitors inspect and interact with 3D content in a browser.
04

Virtual Tours & Showrooms

Immersive Environments (VR) — help users explore places or products digitally.
Immersive Environments (VR) — help users explore places or products digitally.
05

VR Training & Simulation

Immersive Environments (VR) — a purpose-built environment for practice and learning.
Immersive Environments (VR) — a purpose-built environment for practice and learning.
06

Prototype & Integration

Validate an experience and connect it to existing systems.
Validate an experience and connect it to existing systems.
Choose the closest starting point to jump to its capabilities below.
Real-World Overlay (AR)

Augmented reality
planned around the user

Digital content layered into a real-world view, designed around the device, environment and user journey.

Augmented Reality Development

Bring digital information into the real world with experiences planned around the device, environment and user journey. Users may preview a product in a space, explore contextual information or follow interactive instructions.

AR Product Experiences That Put Items in Context

Let customers get a better sense of size, appearance or placement by viewing a digital product in their surroundings, where supported by the device and platform.

Interactive AR/VR Experiences for Real Business Use Cases

We help plan the user journey, visual content, controls and technical format—defining the experience before deciding how much immersion it needs.

Bring More Product Context into Online Shopping

3D product views and compatible AR previews planned around your catalogue and product pages, keeping essential product information, accessibility and checkout straightforward.

Discuss an AR Project
Immersive Environments (VR)

Virtual environments for
practice, exploration and demonstration

VR projects depend on the users, equipment and level of interaction required. Headset requirements are agreed during planning.

Virtual Reality Development

Create virtual environments for training, product demonstrations, guided experiences or a specific operational scenario. The right approach depends on the users, equipment and interaction required.

Metaverse Development for Shared Digital Spaces

For persistent or shared 3D environments: define the audience, access method, moderation needs and the interactions that make the space useful.

VR Training & Simulation

Give learners a structured space to practise a process or scenario, with the learning objective, feedback and interaction flow defined first.

Virtual Experiences People Can Explore

Help people explore a product, venue, concept or environment before visiting or deciding—in a browser, on mobile or through compatible hardware.

Virtual Tours for Properties, Venues and Spaces

Panoramic views, navigation points, captions and location details—from a guided walkthrough to a customized 3D environment.

Virtual Showroom Development

Present products in context with interactive information and a curated route, based on your range, content and likely devices.

Immersive Brand Experiences

Campaign, launch, exhibition or event experiences that combine 3D scenes, guided storytelling and a clear next step.

UI/UX Design for Immersive Applications

Plan how people enter, understand, move through and exit an experience, with accessibility and comfort considered throughout.

Discuss a VR Project
Browser-Based 3D

Interactive 3D on your
website or web application

Browser-based approaches are assessed for complexity, performance, accessibility and browser support before they are chosen.

Interactive 3D Web Experiences

Rotate an object, inspect features, compare options or explore a visual explanation without leaving the page—designed to support the content, not distract from it.

Interactive 3D Applications

Let users inspect components, compare configurations, explore spatial layouts or follow guided interactions, based on the task the application supports.

3D Product Visualization

A more detailed way to understand shape, components, finishes or product options for product pages, presentations and digital catalogues.

Web-Based 3D Without a Separate App

When broad access matters, a browser-based experience may fit. Browser support varies, so we check it before committing to this approach.

Discuss a 3D Web Project
Prototype, design & integration

Test it, connect it,
make it respond

Supporting capabilities that move an idea toward a decision and connect it to the systems around it.

Test the Experience Before Scaling the Build

A prototype can validate the interaction, content, device needs and technical risks, clarifying what to develop next and what can be simplified.

Connect Immersive Experiences to Existing Systems

Product details from a catalogue, content from a CMS, user data from an application or analytics events. We identify dependencies early and define the integration approach.

Interactive Systems That Respond to the User

Experiences can react to selections, progress or defined events: update content, guide the next step, record completion or pass information to another system.

Not every experience needs AI or automation. We only include it where it supports the task.
Discuss Your Requirements
Solutions by business need

Start with the experience
you need to create

You do not need to select a technology before starting a conversation. Begin with what customers, employees or learners need to see, understand or do. We can help assess whether AR, VR, an interactive 3D web experience or a simpler digital format is the best fit.

Help customers inspect a product

3D product views, compatible AR previews and virtual showrooms.

3D views
AR previews
Showrooms
Discuss this use case

Help people explore a place

Virtual tours and navigable digital spaces.

Virtual tours
Digital spaces
Discuss this use case

Help teams practise a process

VR training and simulation, where suitable.

VR training
Simulation
Discuss this use case

Test a new digital concept

Emerging-technology prototypes and technical feasibility reviews.

Prototype
Feasibility
Discuss this use case
Discuss a Use Case
What we can build

From interactive products
to immersive spaces

The final deliverable depends on the brief. IQC can scope the experience, interaction design, digital assets, application or website integration, deployment and ongoing improvements needed to make the concept useful to its audience.

AR product preview

See a product in a real-world setting on a compatible device.

VR training environment

Practise a defined scenario in a simulated space.

3D product viewer

Rotate, inspect and explore product details.

Virtual showroom

Explore selectable products with concise side-panel information.

Virtual tour

Navigate a property, venue or facility with contextual points.

Web-based 3D module

Interact with a model through a compatible browser.

Training simulation

Follow guided steps through a task with a completion review.

Immersive prototype

Validate an interaction before a larger investment.

These are example concepts and possible solutions, not a list of completed client projects.
Discuss What You Want to Build
Devices & platforms

Designed for the devices
your audience actually uses

The right delivery format depends on where and how people will use the experience. We define target devices during planning and test against those requirements before launch. We do not assume an experience works on every phone, browser or headset.

Phones and tablets

For compatible AR and touch-based 3D interactions.

Desktop and mobile browsers

For browser-based 3D, subject to performance and API support.

VR/MR headsets

For applications built and tested for the specified hardware.

Kiosks and large displays

For guided public, exhibition or in-store experiences where scoped.

Tell Us Your Target Devices
AR/VR development process

From the first concept
to a tested experience

We start with the audience, setting and business objective. Timelines and revisions are set after scope review, with a feasibility checkpoint and device testing before launch.
01

Discovery & feasibility

Audience, objective, access method, assets, devices and constraints.
02

Experience plan

User journey, feature scope, success measures and technical direction.
03

Design & assets

Interface, interactions, 3D models, environment and content plan.
04

Development

Build the agreed interactions and integrations in manageable iterations.
05

Device testing

Validate performance, controls, compatibility, usability and fallbacks.
06

Launch & improvement

Deploy, hand over and plan updates based on feedback.
Start With a Feasibility Chat
3D, AR/VR technologies & tools

The technology follows
the experience

We select the approach around the required interaction, supported devices, asset complexity, performance needs and future maintenance. A browser-based viewer, a mobile AR experience and a headset-based training simulation may need different tools and architecture.

Immersive engines

Selected based on target hardware, interaction and distribution requirements.

Web-based 3D

Loading performance, browser compatibility, controls and fallback media.

AR frameworks

Operating-system permissions, device support and tracking requirements.

3D assets

Model source, format, visual fidelity, optimization and rights to use.

The specific tools are recommended once the requirements are understood.
Discuss the Technical Approach
Use cases & industries

Where immersive experiences
can be useful

The right use case depends on the decisions people need to make and where they will use the experience. These are potential use cases and starting points for scoping, not proof of delivery in every industry.

Retail & e-commerce

Product inspection, variant exploration and supported AR previews.

Real estate & architecture

Virtual walkthroughs and spatial visualizations where suitable assets are available.

Education & training

Guided simulations and repeatable practice scenarios.

Manufacturing & product teams

Product demonstrations, component visualization and technical explanations.

Events, venues & tourism

Guided experiences, interactive exhibits and virtual tours.
Discuss Your Use Case
Experience concepts

See the thinking behind
the experience

Illustrative experience concepts—not completed client projects. Real, approved case studies are added to our Work page as they are confirmed.
ILLUSTRATIVE CONCEPT

AR product preview

AR
Product
Choose item → place in view → adjust size and position → inspect.
Discuss a similar concept
ILLUSTRATIVE CONCEPT

Virtual showroom

3D
Showroom
Selectable products in a digital space, with concise side-panel information.
Discuss a similar concept
ILLUSTRATIVE CONCEPT

VR training scenario

VR
Training
Task → step guidance → completion and review screen.
Discuss a similar concept
Looking for completed work? Visit our Work page.
FEATURES
Why IQC for AR/VR

Immersive technology that works with
the rest of your digital business

An AR/VR experience rarely stands alone. It may need design, a website or app, content management, product data, analytics or ongoing technical updates.
01

Purpose-first planning

Select technology based on the real user task and constraints.
02

Connected delivery

Coordinate experience design with relevant web, mobile and software components.
03

Practical testing

Verify interaction, loading, compatibility and fallback behaviour on target devices.
04

Long-term thinking

Define how content, models, dependencies and software will be maintained.
Talk Through Your Requirements
Ongoing Development & Support

Keep the experience useful after launch

Products change, devices and browsers evolve, and business content needs updates. Think of it as a loop: monitor, review, update, test. Depending on the agreed scope, ongoing support may include the items below. Coverage and response expectations are agreed in the project scope.
  • Bug fixes
  • Asset and content changes
  • Compatibility checks
  • Performance reviews
  • Integration maintenance
  • New features
Discuss Ongoing Support
AR/VR FAQs

Questions about AR, VR
and 3D development

Straight answers to the questions that come up before an immersive project starts.
Ask us directly

Augmented reality adds digital content to a view of the real world, while virtual reality places a user inside a simulated environment. The appropriate format depends on the task, target device and level of immersion needed.

Yes, some experiences can be designed for mobile devices or standard browsers. Other experiences require compatible immersive hardware. Device requirements should be agreed and tested during project planning.

A browser-based 3D experience may let users rotate products, explore an environment or interact with selected content directly on a website. The feasible features depend on the target browsers, devices, assets and performance requirements.

Cost depends on the experience type, number of interactions, 3D asset complexity, platforms, integrations, testing requirements and ongoing support. IQC estimates the project after clarifying the use case and technical scope.

Timelines depend on the experience complexity, asset readiness, supported devices, integrations and the approval process. A small prototype and a multi-device production application should not be treated as the same scope.

Not necessarily, but the source and quality of assets affect scope. The project should establish whether suitable models already exist, whether they need optimization, or whether new modelling or capture work must be arranged.

It may be possible to connect the experience with product data, a content system, analytics or existing software. The available integrations depend on the platforms and APIs, which are checked during discovery.

No single implementation should be assumed to work on every device. Compatibility depends on features, operating systems, browsers, performance and hardware. The target device list should be agreed and tested, with a fallback where practical.

A prototype can test a key interaction, assess technical feasibility or help stakeholders evaluate the experience before committing to a full production build. Its limitations and next steps should be documented.

Ongoing maintenance can be arranged according to the agreed scope. It may include bug fixes, compatibility reviews, asset updates and integration changes. Support coverage and response expectations are confirmed in the proposal.

Have an idea for an AR,
VR or 3D experience?

Tell us what people should be able to see, explore, practise or understand. We’ll help you assess the right format, required assets, target devices and a practical next step for your project.
Start an AR/VR Project
Contact IQC Solutions®
A short description is enough to start. You do not need to know the technical terminology.
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